Trend Micro blog about malware

Trend Micro Incorporated, well known cantivirus software developer started new service for all internet users. It is say.. blog about malware, articles should be written by developer specialists, and directly in time, they found new form of bad programs, so be really aactual. If this will work as promised, there will be published adresses of spyware, phishing and similar pages nearly instantly. But i see one little problem: Who will know about this service, and who will use it? Yes, its nice, ya its free, but WHO will (when recieve link to nice page) first look there and check, if its not listed as something bad?